About Us

Since 2013, North Fitzroy Cycles has been an independent community based bike shop providing friendly, quality sales and service for the inner North and beyond.

Conveniently located along the northern inner-city bike path network, we cater for all levels of cycling and urban mobility – from kids and families, commuters, cycling enthusiasts to everyday people wishing to reduce their car use or replace their car entirely with something from our expanding range of e-bikes.

Our workshop is run by highly skilled mechanics and we cater for every need – from on the spot puncture repair, child seat fitting and your dream custom build.

Check out our current range of bikes and accessories on Bike Exchange and Bike Chaser and don’t forget to follow us on Instagram and Facebook for the latest updates on group rides and store specials.

We look forward to seeing you soon!

Bike Shop in Melbourne


North Fitzroy Cycles brings you a superior selection of bikes designed to take your riding experience up a notch. We have the latest range of bikes for men, women and kids, built to ensure that you can explore the great outdoors in comfort and style. Whether you are a beginner or a seasoned rider, we have something for everyone. Explore our collection to find a bike that perfectly suits you.


As an established bike store, it is our goal to help you find a bike that suits your lifestyle and riding needs. With our wide experience, we are aware of the preferences of riders and bring you a handpicked selection of the finest bikes in Melbourne. From bikes built for regular commuting to those designed for adventurous riders, we have the most outstanding collection.

We take pride in the range of bikes provided and you can buy with confidence from our platform. All our bikes adhere to the highest standards of quality and built to ensure a smoother and safer ride. We are committed to offering the best in customer service and you can be sure of getting the finest bikes at competitive prices. Whether you are looking for road bikesmountain bikes or commuter bikes, we are the local bike shop you can trust.

Eager to take make the most of your next outdoor adventure?

Browse through our collection of bikes and we are confident that you will be able to find a bike that makes your riding experience truly delightful. In case you are looking for something specific or need assistance to find the right bike, get in touch with us.

The Felt Bicycles Story

Felt Bicycles In the beginning….. Felt Racing is an American bicycle manufacturer based in Irvine, California. Felt produces road, mountain, track, BMX, cyclocross, electric bicycles, and cruiser bikes. All design is completed in the USA and most of production comes from Asia. The company also has a strong reputation in time trial and triathlon. For several years, […]

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Top Five Bike Routes In and Around Melbourne

You asked for it! Here is North Fitzroy Cycle’s take on the 5 best rides in and around Melbourne. Read below to find out our picks!

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A beginners guide to commuting!

Why should you ride to work?

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256-258 St Georges Rd, Fitzroy North, Vic 3068
+03 9481 4613


Monday to Friday 8:30am to 5:30pm
Saturday 9am to 4:30pm
Sunday 10am to 3:30pm