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Apollo Bicycles

Ian Campbell - Friday, September 22, 2017
Apollo Bicycles

 

Apollo was founded in 1978 by a dynamic group of bicycle dealers who were looking to share their expertise and forge a buying Co-op. It was headed by John Carroll and later for many years by Philip Watts. Simon Burke took over in 2009. Under Simon’s leadership Apollo has also developed significant international sales, currently selling into Asia, New Zealand, Canada, Russia and the Ukraine.

Since 1978 and driven by a passion for cycling, Apollo has been creating bicycles for the Australian and international marketplaces that are synonymous with performance and quality.

Apollo is one of a select few companies that can call themselves Australian. Apollo has been producing bikes that are suited to global riding conditions and requirements since 1978, and with this background, the brand continues to gain a foothold in the road bike market and capitalise on its proud identity. Although the Apollo name took a back seat for a while in favour of Raceline, to try to gain a new audience, the traditional marque was returned and is emblazoned on Australian road bikes where it belongs.

All research and development as well as product testing is undertaken here in Australia, and under our harsh environmental conditions which hosts some of the toughest and most diverse terrains in the world and which is the ultimate testing ground for the bikes they bring to the market. This testing is done in partnership with the Victorian Institute of Sport (VIS) men’s and women’s road teams and other development and academy teams. Bikes tested under strenuous real-life racing conditions provides accurate data and feedback and this sponsorship agreement gives Apollo what they require to ensure their road bikes are some of the best performing bikes in the world. Along with this research and development Apollo utilises the latest technologies in manufacturing, thus ensuring that Apollo will continue to produce some of the best bikes in the world.

V.I.S. Cycling Team...

apollo VIS

Here in Australia, Apollo bikes are very affordable which makes them a popular choice for most people, particularly for the entry-level or budget conscious cyclist. An affordable price tag with uncompromising quality is the reason why most Australian bike stores will stock Apollo Bikes.

Cadel Evans racing in Apollo colours as a junior...

Cadele Evans

As of 1st July 2016, Apollo Bicycle Company merged with the bicycle division of The GPI Group of Companies. Both companies are leaders in their fields of business and this merger has provided an opportunity for Apollo to continue to innovate, integrate brands, and to work with GPI in stocking product throughout Australia at the GPI warehouses in Sydney, Brisbane, Perth, Adelaide and Launceston.

Apollo is arguably the second longest standing and best known domestic bicycle brand in Australia after Malvern Star. However, Apollo’s Simon Burke thinks that Apollo is the largest complete domestic brand as he is continuing to sell a full range of models from entry level up to $10,000 retail.

Since 1978 and driven by a passion for cycling, Apollo has been creating bicycles for the Australian and international marketplaces that are synonymous with performance and quality.

So, if you’re in Australia you are bound to see Apollo bikes being ridden everywhere out on the, whether you are the leader in the breakaway, the commuter in the city or even the weekend warrior on the trails.

We look forward to one day seeing you on your first Apollo.

From the archives....

 




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